IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 消费者日常生活形态>>六 社会 生活态度>>沈阳>>8 关于广告，共1页
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| 8关于广告//Advertising |
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均值Mean |
样本量n |
| 对自己关心的商品类别，会比较注意其广告I
pay attention to the advertising of those categories that I care |
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| 我觉得做过电视广告的商品有亲切感I feel dear to
those products which run TV commercials |
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| 我为了了解社会的流行、潮流而关心广告 I pay
attention to advertising to get to know the social fads and trends |
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| 广告中的信息对我做购物决定起了很大的作用The
massage in advertising is very important factor in my buying |
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| 如果这个广告我不喜欢，我就不会购买其相关产品 If I
don’t like the advertising，I will not buy the advertised products |
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| 当电视出现广告时，我通常会换台I often change
channels when commercials appear on the TV screen |
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| 真正的好产品不需要做广告Real good products
needn’t run advertising |
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| 购买商品时还是以有广告的品牌比较可靠When
purchasing goods，those advertised brands are more reliable |
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| 广告是可以信赖的Advertising can be
trusted |
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| 专家推荐的产品应该不会有错Authority-endorsed
products should be good |
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| 广告反映了时代的潮流Advertising reflects
social trends |
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