IMI消费行为与生活形态年鉴 2002-2003，栏目：，共1页
CAJ格式文件下载 
PDF格式文件下载 
Excel格式文件下载
| 8关于广告//Advertising |
| |
| |
均值Mean |
样本量n |
| 对自己关心的商品类别，会比较注意其广告I
pay attention to the advertising of those categories that I care |
*** |
*** |
| 我觉得做过电视广告的商品有亲切感I feel dear to
those products which run TV commercials |
*** |
*** |
| 我为了了解社会的流行、潮流而关心广告I pay
attention to advertising to get to know the social fads and trends |
*** |
*** |
| 广告中的信息对我做购物决定起了很大的作用The
massage in advertising is very important factor in my buying |
*** |
*** |
| decision |
|
|
| 如果这个广告我不喜欢，我就不会购买其相关产品 If I
don't like the advertising，I will not buy the advertised products |
*** |
*** |
| 当电视出现广告时，我通常会换台I often change
channels when commercials appear on the TV screen |
*** |
*** |
| 真正的好产品不需要做广告 Real good
products needn't run advertising |
*** |
*** |
| 购买商品时还是以有广告的品牌比较可靠When
purchasing goods，those advertised brands are more reliable |
*** |
*** |
| 广告是可以信赖的Advertising can be
trusted |
*** |
*** |
| 专家推荐的产品应该不会有错Authority-endorsed
products should be good |
*** |
*** |
| 广告反映了时代的潮流Advertising reflects
social trends |
*** |
*** |
|
|
|