IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>西安>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-1 样本、男性各年龄层、女性各年龄层的常用品牌或品种，共1页
CAJ格式文件下载 
PDF格式文件下载 
Excel格式文件下载
|
| 2-1样本、男性各年龄层、女性各年龄层的常用品牌或品种／The
Most Frequently Used Brands or Kinds by the Whole Sample，Age |
| and Gender Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines，we find consumers often confused the |
| names and the brands． |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
VC强力银翘片 |
速效伤风胶囊 |
感冒通Gan Man Tong(9.2) |
| |
|
VC Qiang Li Yin Qiao Pian(26.0) |
Su Xiao Shang FengJiaoNang(24.5) |
|
| 男性Male |
*** |
速效伤风胶囊 |
VC强力银翘片 |
感康Gan Kang(9.4) |
| |
|
Su Xiao Shang FengJiaoNang(24.4) |
VC Qiang Li Yin Qiao Pian(22.9) |
|
| 16～24岁Age |
*** |
速效伤风胶囊 |
VC强力银翘片 |
白加黑White&Black(13.0) |
| |
|
Su Xiao Shang Feng Jiao Nang(18.5) |
VC Qiang Li Yin Qiao Pian(14.8) |
|
| 25～34岁Age |
*** |
VC强力银翘片 |
速效伤风胶囊 |
白加黑White&Black(11.1) |
| |
|
VC Qiang Li Yin Qiao Pian(23.6) |
Su Xiao Shang Feng Jiao Nang(22.9) |
|
| 35～44岁Age |
*** |
速效伤风胶囊 |
VC强力银翘片 |
感冒通Gan Mao Tong(9.5) |
| |
|
Su Xiao Shang Feng Jiao Nang(26.7) |
VC Qiang Li Yin Qiao Pian(25.0) |
|
| 45～54岁Age |
*** |
速效伤风胶囊 |
VC强力银翘片 |
*** |
| |
|
Su Xiao Shang Feng Jiao Nang(25.4) |
VC Qiang Li Yin Qiao Pian(23.9) |
|
| 55～60岁Age |
*** |
速效伤风胶囊 |
VC强力银翘片 |
感冒通Gan Mao Tong(9.1) |
| |
|
Su Xiao Shang Feng Jiao Nang(30.3) |
VC Qiang Li Yin Qiao Pian(24.2) |
|
|
|
|
|
|