IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>武汉>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-2 样本、男性各收入层、女性各收入层的常用品牌或品种，共1页
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| 2-2样本、男性各收入层、女性各收入层的常用品牌或品种／The
Most Frequently Used Brands or Kinds by the Whole Sample, |
| Income and Gender Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines,we find consumers often confused the |
| names and the brands. |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
中联强效 |
*** |
速效伤风胶囊 |
| |
|
Zhong Lian Qiang Xiao(17.2) |
|
Su Xiao Shang Feng Jiao Nang(1 2.8) |
| 男性Male |
*** |
中联强效 |
速效伤风胶囊 |
*** |
| |
|
Zhong Lian Qiang Xiao(17.1) |
Su Xiao Shang Feng Jiao Nang(15.2) |
|
| 无收入no income |
*** |
*** |
白加黑 |
速效伤风胶囊 |
| |
|
|
White&Black(13.2) |
Su Xiao Shang Feng Jiao Nang(11.3) |
| |
|
|
中联强效 |
*** |
| |
|
|
Zhong Lian Qiang Xiao(13.2) |
|
| 500元以下 |
*** |
速效伤风胶囊 |
中联强效 |
*** |
| below 500 yuan |
|
Su Xiao Shang Fang Jiao Nang(24.2) |
Zhong Lian Qiang Xiao(15.4) |
感冒通Gan Mao Tong(12.1) |
| 501～1000元yuan |
*** |
中联强效 |
速效伤风胶囊 |
*** |
| |
|
Zhong Lian Qiang Xiao(19.5) |
Su Xiao Shang Feng Jiao Nang(1 5.2) |
|
| 1001～1500元yuan |
*** |
中联强效 |
*** |
速效伤风胶囊 |
| |
|
Zhong Lian Qiang Xiao(18.6) |
|
Su Xiao Shang Feng Jiao Nang(12.9) |
| 1501～2000元yuan |
*** |
*** |
*** |
速效伤风胶囊 |
| |
|
|
中联强效 |
Su Xiao Shang Feng Jiao Nang(8.3) |
| |
|
|
Zhong Lian Qiang Xiao(16.7) |
VC强力银翘片 |
| |
|
|
|
VC Qiang Li Yin Qiao Pian(8.3) |
| 2001～3000元yuan |
*** |
白加黑White&Black(22.2) |
中联强效 |
*** |
| |
|
*** |
Zhong Lian Qiang Xiao(16.7) |
|
| 3000元以上 |
*** |
白加黑White&Black(28.6) |
VC强力银翘片 |
|
| over 3000 yuan |
|
|
VC Qiang Li Yin Qiao Pian(14.3) |
|
| |
|
|
*** |
|
| |
|
|
*** |
|
| |
|
|
*** |
|
| |
|
|
三九感冒灵San Jiu(14.3) |
|
| 女性Female |
*** |
中联强效 |
*** |
感冒通Gan Mao Tong(10.5) |
| |
|
Zhong Lian Qiang Xiao(17.2) |
|
|
| 无收入no income |
*** |
感冒通Gan Mao Tong(14.2) |
*** |
中联强效 |
| |
|
|
|
Zhong Lian Qiang Xiao(12.3) |
| |
|
|
|
速效伤风胶囊 |
| |
|
|
|
Su Xiao Shang Feng Jiao Nang(12.3) |
| 500元以下 |
*** |
中联强效 |
*** |
速效伤风胶囊 |
| below 500 yuan |
|
Zhong Lian Qiang Xiao(17.7) |
|
Su Xiao Shang Feng Jiao Nang(13.5) |
| 501～1000元yuan |
*** |
中联强效 |
*** |
VC强力银翘片 |
| |
|
Zhong Lima Qiang Xiao(19.5) |
|
VC Qiang Li Yin Qiao Pian(10.2) |
| 1001～1500元yuan |
*** |
中联强效 |
*** |
三九感冒灵San Jiu(7.4) |
| |
|
Zhong Lian Qiang Xiao(25.9) |
速效伤风胶囊 |
感冒清Gan Mao Qing(7.4) |
| |
|
|
Su Xiao Shang Feng Jiao Nang(11.1) |
泰诺Tylenol(7.4) |
| |
|
|
|
白加黑White&Black(7.4) |
| |
|
|
|
快克Kuai Ke(7.4) |
| |
|
|
|
感冒通Gan Mao Tong(7.4) |
| 1501～2000元yuan |
*** |
白加黑White&Black(16.7) |
VC强力银翘片 |
|
| |
|
中联强效 |
VC Qiang Li Yin Qiao Pian(8.3) |
|
| |
|
Zhong Lian Qiang Xiao(16.7) |
百服咛 |
|
| |
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(8.3) |
|
| |
|
|
感康Gan Kang(8.3) |
|
| |
|
|
康必得KangBi De(8.3) |
|
| |
|
|
抗感灵Kang Gan Ling(8.3) |
|
| |
|
|
快安Kuai An |
|
| |
|
|
感冒液 |
|
| |
|
|
Kuai An Gan Mao Yao(8.3) |
|
| |
|
|
三九感冒灵San Jiu(8.3) |
|
| |
|
|
泰诺Tylenol(8.3) |
|
| 2001～3000元yuan |
*** |
*** |
百服咛 |
|
| |
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(33.3) |
|
| 3000元以上 |
*** |
桑菊感冒片 |
|
|
| over 3000 yuan |
|
Sang Ju Gan Mao Pian(100.0) |
|
|
|
|
|
|
|