IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>成都>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-2 样本、男性各收入层、女性各收入层的常用品牌或品种，共1页
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| 2-2样本、男性各收入层、女性各收入层的常用品牌或品种／The
Most Frequently Used Brands or Kinds by the Whole Sample, |
| Income and Gender Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines,we find consumers often confused the |
| names and the brands. |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.9) |
| |
|
|
VC Qiang Li Yin Qiao Pian(16.0) |
|
| 男性Male |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.9) |
| |
|
|
VC Qiang Li Yin Qiao Pian(17.5) |
|
| 无收入no income |
*** |
VC强力银翘片 |
康必得Kang Bi De(13.6) |
白加黑White&Black(9.1) |
| |
|
VC Qiang Li Yin Qiao Pian(18.2) |
|
感冒通Gan Mao Tong(9.1) |
| |
|
*** |
|
康泰克Contac(9.1) |
| |
|
|
|
泰诺Tylenol(9.1) |
| |
|
|
|
*** |
| 500元以下 |
*** |
*** |
速效伤风胶囊 |
感冒清Gan Mao Qing(5.6) |
| below 500 yuan |
|
*** |
Su Xiao Shang Feng Jiao Nang(1 1.1) |
同仁堂感冒清热冲剂 |
| |
|
|
康必得Kang Bi De(11.1) |
Tong Ren Tang Gan Mao Qing Re |
| |
|
|
VC强力银翘片 |
*** |
| |
|
|
VC Qiang Li Yin Qiao Pian(11.1) |
快克Kuai Ke(5.6) |
| |
|
|
|
三九感冒灵San Jiu(5.6) |
| |
|
|
|
强力银翘片 |
| |
|
|
|
Qiang Li Yin Qiao Pian(5.6) |
| |
|
|
|
感冒通Gan Mao Tong(5.6) |
| 501～1000元yuan |
*** |
VC强力银翘片 |
*** |
白加黑 |
| |
|
VC Qiang Li Yin Qiao Pian(21.4) |
|
White&Black(8.4) |
| 1001～1500元yuan |
*** |
*** |
VC强力银翘片 |
*** |
| |
|
|
VC Qiang Li Yin Qiao Pian(14.2) |
|
| 1501～2000元yuan |
*** |
*** |
*** |
|
| |
|
VC强力银翘片 |
|
|
| |
|
VC Qiang Li Yin Qiao Pian(21.6) |
|
|
| 2001～3000元yuan |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.4) |
| |
|
|
VC Qiang Li Yin Qiao Pian(12.5) |
|
| 3000元以上 |
*** |
白加黑White&Black(38.5) |
VC强力银翘片 |
康必得Kang Bi De(7.7) |
| over 3000 yuan |
|
|
VC Qiang Li Yin Qiao Pian(15.4) |
康泰克Contac(7.7) |
| |
|
|
|
速效伤风胶囊 |
| |
|
|
|
Su Xiao Shang Feng Jiao Nang(7.7) |
| |
|
|
|
同仁堂感冒软胶囊 |
| |
|
|
|
Tong Ren Tang Gan Mao Ruan Jiao |
| |
|
|
|
*** |
| |
|
|
|
银德菲感冒片 |
| |
|
|
|
Yin De Fei Gan Mao Pian(7.7) |
| 女性Female |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.8) |
| |
|
|
VC Qiang Li Yin Qiao Pian(14.6) |
|
| 无收入no income |
*** |
VC强力银翘片 |
感冒通Gan Mao Tong(14.5) |
康必得Kang Bi De(10.8) |
| |
|
VC Qiang Li Yin Qiao Pian(18.1) |
|
|
| 500元以下 |
*** |
vc强力银翘片 |
感冒通Gan Mao Tong(12.3) |
白加黑 |
| below 500 yuan |
|
VC Qiang Li Yin Qiao Pian(19.2) |
*** |
White&Black(6.8) |
| 501～1000元yuan |
*** |
*** |
VC强力银翘片 |
康必得Kang Bi De(10.2) |
| |
|
|
VC Qiang Li Yin Qiao Pian(11.0) |
*** |
| 1001～1500元yuan |
*** |
*** |
VC强力银翘片 |
*** |
| |
|
|
VC Qiang Li Yin Qiao Pian(1 1.8) |
|
| 1 501～2000元yuan |
*** |
白加黑White&Black(16.7) |
*** |
抗感灵Kang Gan Ling(6.7) |
| |
|
*** |
VC强力银翘片 |
强力银翘片 |
| |
|
|
VC Qiang Li Yin Qiao Pian(13.3) |
Qiang Li Yin Qiao Pian(6.7) |
| 2001～3000元yuan |
*** |
VC强力银翘片 |
康泰克Contac(9.1) |
|
| |
|
VC Qiang Li Yin Qiao Pian(27.3) |
强力银翘片 |
|
| |
|
三九感冒灵San Jiu(27.3) |
Qiang Li Yin Qiao Pian(9.1) |
|
| |
|
|
速效伤风胶囊 |
|
| |
|
|
Su Xiao Shang Feng Jiao Nang(9.1) |
|
| |
|
|
天力克舒 |
|
| |
|
|
Yang Tian Li Ke Shu(9.1) |
|
| 3000元以上 |
*** |
*** |
|
|
| over 3000yuan |
|
|
|
|
|
|
|
|
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