IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>成都>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-1 样本、男性各年龄层、女性各年龄层的常用品牌或品种，共1页
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| 2-1样本、男性各年龄层、女性各年龄层的常用品牌或品种／The
Most Frequently Used Brands or Kinds by the Whole Sample,Age |
| and Gender Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines,we find consumers often confused the |
| names and the brands. |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.8) |
| |
|
|
VC Qiang Li Yin Qiao Pian(16.0) |
|
| 男性Male |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.8) |
| |
|
|
VC Qiang Li Yin Qiao Pian(17.4) |
|
| 16～24岁Age |
*** |
*** |
VC强力银翘片 |
白加黑 |
| |
|
|
VC Qiang Li Yin Qiao Pian(15.4) |
White&Black(1 0.3) |
| 25～34岁Age |
*** |
*** |
VC强力银翘片 |
*** |
| |
|
|
VC Qiang Li Yin Qiao Pian(12.8) |
|
| 35～44岁Age |
*** |
*** |
VC强力银翘片 |
白加黑 |
| |
|
|
VC Qiang Li Yin Qiao Pian(16.4) |
White&Black(11.2) |
| 45～54岁Age |
*** |
*** |
*** |
感冒通 |
| |
|
VC强力银翘片 |
|
Gan Man Tong(5.7) |
| |
|
VC Qiang Li Yin Qiao Pian(21.4) |
|
|
| 55～60岁Age |
*** |
VC强力银翘片 |
*** |
康泰克Contac(7.7) |
| |
|
VC Qiang Li Yin Qiao Pian(30.8) |
|
泰诺Tylenol(7.7) |
| |
|
|
|
*** |
| |
|
|
|
感冒通Gan Mao Tong(7.7) |
| 女性Female |
*** |
*** |
VC强力银翘片 |
康泰克Contac(9.8) |
| |
|
|
VC Qiang Li Yin Qiao Pian(14.6) |
|
| 16～24岁Age |
*** |
*** |
康必得Kang Bi De(12.5) |
泰诺Tylenol(8.3) |
| |
|
|
VC强力银翘片 |
|
| |
|
|
VC Qiang Li Yin Qiao Pian(12.5) |
|
| |
|
|
感冒通Gan Man Tong(12.5) |
|
| 25～34岁Age |
*** |
*** |
VC强力银翘片 |
康必得Kang Bi De(10.7) |
| |
|
|
VC Qiang Li Yin Qiao Pian(13.9) |
|
| |
|
|
*** |
|
| 35～44岁Age |
*** |
*** |
VC强力银翘片 |
白加黑 |
| |
|
|
VC Qiang Li Yin Qiao Pian(14.4) |
White&Black(11.2) |
| 45～54岁Age |
*** |
VC强力银翘片 |
*** |
*** |
| |
|
VC Qiang Li Yin Qiao Pian(16.7) |
|
|
| 55～60岁Age |
*** |
VC强力银翘片 |
*** |
康泰克Contac(9.1) |
| |
|
VC Qiang Li Yin Qiao Pian(15.2) |
感冒通Gan Mao Tong(12.1) |
|
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