IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>广州>>二、品牌分析>>5 不同消费者的理想品牌或品种>>5-1 样本、男性各年龄层、女性各年龄层的理想品牌或品种，共1页
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| 5-1样本、男性各年龄层、女性各年龄层的理想品牌或品种／The
Ideal Brands or Kinds by the Whole Sample,Age and Gender |
| Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines,we find consumers often confused the |
| names and the brands. |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
感冒通Gan Mao Tong(20.1) |
*** |
百服咛 |
| |
|
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(10.2) |
| 男性Male |
*** |
感冒通Gan Mao Tong(20.8) |
*** |
白加黑White&Black(9.6) |
| 16～24岁Age |
*** |
感冒通Gan Mao Tong(24.7) |
*** |
白加黑White&Black(11.0) |
| 25～34岁Age |
*** |
感冒通Gan Mao Tong(16.4) |
*** |
白加黑White&Biack(10.5) |
| 35～44岁Age |
*** |
感冒通Gan Mao Tong(25.5) |
*** |
幸福伤风素 |
| |
|
|
|
Xing Fu Shang Feng Su(9.0) |
| 45～54岁Age |
*** |
感冒通Gan Mao Tong(18.3) |
白加黑White&Black(11.0) |
康泰克Contac(9.2) |
| 55～60岁Age |
*** |
感冒通Gan Mao Tong(19.5) |
康泰克Contac(9.8) |
速效伤风胶囊 |
| |
|
|
|
Su Xiao Shang Feng Jiao Nang(7.3) |
| |
|
|
|
VC强力银翘片 |
| |
|
|
|
VC Qiang Li Yin Qiao Pian(7.3) |
| |
|
|
|
感康Gan Kang(7.3) |
| |
|
|
|
百服咛 |
| |
|
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(7.3) |
| |
|
|
|
白加黑White&Black(7.3) |
| 女性Female |
*** |
感冒通Gan Mao Tong(19.4) |
百服咛 |
*** |
| |
|
|
Shi Gui Ban Ri Ye Bai Fu Ning(13.9) |
|
| 16～24岁Age |
*** |
百服咛 |
*** |
幸福伤风素 |
| |
|
Shi Gui Bao Ri Ye Bai Fu Ning(16.4) |
|
Xing Fu Shang Feng Su(1 1.0) |
| |
|
|
|
感冒通Gan Mao Tong(11.0) |
| 25～34岁Age |
*** |
感冒通Gan Mao Tong(21.0) |
*** |
百服咛 |
| |
|
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(11.5) |
| 35～44岁Age |
*** |
感冒通Gan Mao Tong(21.7) |
百服咛 |
白加黑White&Black(9.1) |
| |
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(11.9) |
幸福伤风素 |
| |
|
|
|
Xing Fu Shang Feng Su(9.1) |
| 45～54岁Age |
*** |
感冒通Gan Mao Tong(18.5) |
百服咛 |
康泰克Contac(9.9) |
| |
|
|
Shi Gui Bao Ri Ye Bai Fu Ning(16.0) |
|
| 55～60岁Age |
*** |
百服咛 |
*** |
泰诺Tylenol(7.3) |
| |
|
Shi Gui Bao Ri Ye Bai Fu Ning(22.0) |
|
VC强力银翘片VC |
| |
|
感冒通Gan Mao Tong(22.0) |
|
Qiang Li Yin Qiao Pian(7.3) |
|
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