IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>北京>>二、品牌分析>>5 不同消费者的理想品牌或品种>>5-2 样本、男性各收入层、女性各收入层的理想品牌或品种，共1页
CAJ格式文件下载 
PDF格式文件下载 
Excel格式文件下载
|
| 5-2样本、男性各收入层、女性各收入层的理想品牌或品种／The
Ideal Brands or Kinds by the Whole Sample,Income and Gender |
| Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines,we find consumers often confused the |
| names and the brands. |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(12.3) |
白加黑White&Black(10.3) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 男性Male |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.5) |
白加黑White&Black(11.4) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
Re Claong Ji(30.0) |
|
|
| 无收入no income |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(12.2) |
*** |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 500元以下 |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(8.6) |
快克Kuai Ke(5.7) |
| below 500 yuan |
|
Tong Ren Tang Gan Mao Qing |
康泰克Contac(8.6) |
|
| |
|
*** |
|
|
| |
|
感冒通Gan Mao Tong(28.6) |
|
|
| 501～1000元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(1 5.5) |
康泰克Contac(9.2) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 1001～1500元yuan |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(14.3) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
感冒通Gan Mao Tong(14.3) |
Shi Gui Bao Ri Ye Bai Fu Ning(10.7) |
| |
|
*** |
|
|
| 1501～2000元yuan |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(1 3.8) |
*** |
| |
|
Tong Ren Tang Gan Mao Qing |
|
感冒通Gan Mao Tong(10.3) |
| |
|
*** |
|
|
| 2001～3000元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.0) |
白加黑White&Black(12.0) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 3000元以上 |
*** |
白加黑White&Black(21.9) |
康泰克Contac(9.4) |
同仁堂感冒清热冲剂 |
| over 3000 yuan |
|
百服咛 |
|
Tong Ren Tang Gan Mao Qing |
| |
|
Shi Gui Bao Ri Ye Bai Fu Ning(21.9) |
|
Re Chong Ji(6.3) |
| |
|
|
|
速效伤风胶囊 |
| |
|
|
|
Su Xiao Shang Feng Jiao Nang(6.3) |
| |
|
|
|
VC强力银翘片 |
| |
|
|
|
VC Qiang Li Yin Qiao Pian(6.3) |
| |
|
|
|
感冒通Gan Mao Tong(6.3) |
| 女性Female |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(10.1) |
白加黑White&Black(9.3) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 无收入no income |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(13.9) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(10.2) |
| |
|
*** |
|
|
| 500元以下 |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(18.8) |
百服咛 |
| below 500 yuan |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(7.8) |
| |
|
*** |
|
|
| 501～1000元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(8.2) |
VC强力银翘片 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
VC Qiang Li Yin Qiao Pian(7.0) |
| |
|
*** |
|
百服咛Shi Gui Bao Ri Ye Bai Fu |
| |
|
|
|
*** |
| 1001～1500元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.3) |
白加黑White&Black(1 1.9) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
百服咛 |
| |
|
*** |
|
Shi Gui Bao Ri Ye Bai Fu Ning(11.9) |
| 1 501～2000元yuan |
*** |
同仁堂感冒清热冲剂 |
VC强力银翘片 |
白加黑White&Black(7.5) |
| |
|
Tong Ren Tang Gan Mao Qing |
VC Qiang Li Yin Qiao Pian(10.0) |
百服咛 |
| |
|
*** |
|
Shi Gui Bao Ri Ye Bai Fu Ning(7.5) |
| |
|
|
|
感冒通Gan Mao Tong(7.5) |
| 2001～3000元yuan |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(1 5.6) |
|
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 3000元以上 |
*** |
同仁堂感冒清热冲剂 |
*** |
白加黑White&Black(10.0) |
| over 3000 yuan |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
|
|
|
|
|