IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>北京>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-2 样本、男性各收入层、女性各收入层的常用品牌或品种，共1页
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| 2-2样本、男性各收入层、女性各收入层的常用品牌或品种/The
Most Frequently Used Brands or Kinds by the Whole Sample， |
| Income and Gender Groups |
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines，we find consumers often confused the |
| names and the brands． |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(17.1) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(7.5) |
| |
|
*** |
|
|
| 男性Male |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(19.6) |
康泰克Contac(7.9) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 无收入no income |
*** |
同仁堂感冒清热冲剂 |
*** |
感冒通Gan Mao Tong(11.6) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 500元以下 |
*** |
感冒通Gan Mao Tong(35.5) |
同仁堂感冒清热冲剂 |
康泰克Contac(9.7) |
| below 500 yuan |
|
|
Tong Ren Tang Gan Mao Qing |
|
| |
|
|
*** |
|
| 501～1000元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(23.3) |
康泰克Contac(9.6) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 1001～1500元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(21.4) |
白加黑White&Black(7.1) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
康泰克Contac(7.1) |
| |
|
*** |
|
|
| 1501～2000元yuan |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(11.6) |
京花感冒清热冲剂 |
| |
|
Tong Ren Tang Gan Mao Qing |
感冒通Gan Mao Tong(11.6) |
Jing Hua Gan Mao Qing |
| |
|
*** |
|
Re Chong Ji(4.7) |
| |
|
|
|
康泰克Contac(4.7) |
| |
|
|
|
VC强力银翘片 |
| |
|
|
|
VC Qiang Li Yin Qiao Pian(4.7) |
| |
|
|
|
感康Gan Kang(4.7) |
| 2001～3000元yuan |
*** |
同仁堂感冒清热冲剂 |
白加黑White&Black(15.0) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
感冒通Gan Mao Tong(1 5.0) |
Shi Gui Bao Ri Ye Bai Fu Ning(10.0) |
| |
|
*** |
|
|
| 3000元以上 |
*** |
百服咛 |
白加黑White&Black(18.5) |
同仁堂感冒清热冲剂 |
| over 3000 yuan |
|
Shi Gui Bao Ri Ye Bai Fu Ning(22.2) |
|
Tong Ren Tang Gan Mao Qing |
| |
|
|
|
*** |
| 女性Female |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.4) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(8.2) |
| |
|
*** |
|
|
| 无收入no income |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.8) |
白加黑White&Black(8.6) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 500元以下 |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(24.1) |
百服咛 |
| below 500 yuan |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(9.3) |
| |
|
*** |
|
|
| 501～1000元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(13.1) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(8.0) |
| |
|
*** |
|
|
| 1001～1 500元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(15.5) |
白加黑White&Black(11.3) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 1501～2000元yuan |
*** |
同仁堂感冒清热冲剂 |
百服咛 |
感冒通Gan Mao Tong(8.8) |
| |
|
Tong Ren Tang Gan Mao Qing |
Shi Gui Bao Ri Ye Bai Fu Ning(11.8) |
VC强力银翘片 |
| |
|
*** |
|
VC Qiang Li Yin Qiao Pian(8.8) |
| 2001～3000元yuan |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.3) |
感康Gan Kang(9.5) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 3000元以上 |
*** |
同仁堂感冒清热冲剂 |
*** |
同仁堂感冒软胶囊 |
| over 3000yuan |
|
Tong Ren Tang Gan Mao Qing Re |
|
Tong Ren Tang Gan Mao Ruan Jiao |
| |
|
*** |
|
*** |
|
|
|
|
|