IMI消费行为与生活形态年鉴 1998;1999，栏目：下卷>>第十四篇 饮食、购物场所>>2.超市>>5 武汉市超市消费情况>>2-7 选择超市的考虑因素，共1页
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| 2-7选择超市的考虑因素/Considerations
of Choosing a Supermarket |
| 注：本题为多选题，合计百分比超过100％(Multiple
answers) |
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| 排名Ranking |
考虑因素Considerations |
人次Person-time |
百分比Percent |
| 1 |
价格适中reasonable price |
*** |
*** |
| 2 |
交通便利convenient transportation |
*** |
*** |
| 3 |
质量可靠reliable quality |
*** |
*** |
| 4 |
商品种类齐全wide range of choices |
*** |
*** |
| 5 |
就近close to reach |
*** |
*** |
| 6 |
服务态度好good service |
*** |
*** |
| 7 |
经常有促销活动promotion |
*** |
*** |
| 8 |
空间宽敞wide place |
*** |
*** |
| 9 |
退换商品方便easy replacement |
*** |
*** |
| 10 |
室内外装潢设计现代化modem decoration |
*** |
*** |
| 1 1 |
提供餐饮休息配套服务providing dining＆rest
service |
*** |
*** |
| 1 1 |
大型商品保修reparation guarantee for
expensive items |
*** |
*** |
| 12 |
可送货上门providing dining＆rest service |
*** |
*** |
| 1 3 |
有大量进口商品lots of imported goods |
*** |
*** |
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| n=344 |
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