IMI消费行为与生活形态年鉴 1998;1999，栏目：上卷>>第三篇 消费者日常生活形态>>六.社会、生活态度>>3 广州消费者的社会、生活态度>>6-3购物与消费，共1页
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| 6-3购物与消费／／Shopping／Consumption |
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均值Mean |
样本量N |
| 我经常有冲动性购买I
often buy goods on impulse |
*** |
*** |
| 我认为名牌的商品品质比较好 |
*** |
*** |
| I think famous brands are of
better quality |
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| 选购物品时我喜欢尝试新品牌、新产品 |
*** |
*** |
| I like to try new brands and
new products |
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| 买东西时我经常货比三家I often compare
goods sold at different stores |
*** |
*** |
| 我经常购买具有独特风格的产品I often purchase
goods of unique style |
*** |
*** |
| 购买商品时我考虑的因素主要是价格 |
*** |
*** |
| Price is my main consideration
when I purchase goods |
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| 与其把旧的东西拿去修理不如买新的 |
*** |
*** |
| I would rather buy a new
product than repairing it |
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| 为了买汽车和房子，我可以选择银行贷款的方式 |
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*** |
| In order to buy a car or a
house，I can accept the way of loan |
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| 我宁愿多花一点钱购买品质较好的东西 |
*** |
*** |
| I prefer paying more for
products with better quality |
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| 即使价格贵一些，我还是喜欢买名牌产品 |
*** |
*** |
| I would like to buy famous
brands even if they are higher in price |
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| 为节省时间和精力，我愿意花些钱购买某些产品或服务 |
*** |
*** |
| In order to save time and
energy，I'd like tp pay more to buy related service and goods |
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| 对于想要的东西，价格贵一些也会买 |
*** |
*** |
| I will buy the item I like
even if it is higher in price |
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| 选购物品时我不喜欢更换品牌 |
*** |
*** |
| I do not like change brands
when I buy the goods |
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| 我非常注意商店的气氛、布置及格调 |
*** |
*** |
| I mind the atmosphere，setting
and tone of the store |
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| 对于有些想要的东西我会等到降价或特卖时才买 |
*** |
*** |
| For the goods I want to buy，I
can wait till they are on sale |
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