IMI消费行为与生活形态年鉴 1998;1999，栏目：上卷>>第三篇 消费者日常生活形态>>三.消费信息接触情况>>4 重庆消费者消费信息接触情况>>商品类>>3-12 不同消费者层对冰箱、洗衣机等白色家电的信息接触情况(时尚流行指标)，共1页
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| 3-12不同消费者层对冰箱、洗衣机等白色家电的信息接触情况(时尚流行指标) |
| ／Information Contact
about“White Home |
| Electronic
Products”by Market Segments(Fads Popular Index) |
| 注：本题为多选题，合计百分比超过100％(Multiple
answers) |
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人数Number |
不管买还是不买，想看看just have a look,without a
definite purpose of buying or not |
阅读有关的杂志和专门报道reading magazines
related＆special report |
相互口头传播信息communic ate informatio n
orally among people |
经常看这种商品的广告often watch advertisem ents
about such kinds of goods |
购买这种商品的新类型buy the latest type of such
kinds of goods |
过去在这种商品上花了不少钱used to spending much money on such kinds of goods |
今后愿意在这方面花钱willing to spend money on
such items in future |
不关注这方面的信息don't care about such items |
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| 样本Sample |
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| 平实生活指向 |
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| simple living orientation |
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| 时尚流行指向 |
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| fashion orientation |
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