IMI消费行为与生活形态年鉴 1998;1999,栏目:上卷>>第三篇 消费者日常生活形态>>三.消费信息接触情况>>2 上海消费者消费信息接触情况>>服务类>>3-31 不同消费者层对外出就餐的信息接触情况(时尚流行指标),共1页
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| 3-31不同消费者层对外出就餐的信息接触情况(时尚流行指标)/Information
Contact about Dinning Out by Market Segments |
| (Fads Popular Index) |
| 注:本题为多选题,合计百分比超过100%(Multiple
answers) |
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人数Number |
阅读有关的杂志和专门报道reading magazines related and special report |
相互口头传播信息communicate information orally
among people |
经常看这种服务的广告often watch advertiseme nts
about such kinds of service |
尝试这种服务的新类型try using the latest type of
such kinds of service |
过去在这种服务上花了不少钱used to spend much money on such
kinds of service |
今后愿意在这方面花钱willing to spent money on such items in
future |
不关注这方面的信息don't care about such kinds of
service |
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| 样本Sample |
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| 平实生活指向 |
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| simple living orientation |
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| 时尚流行指向 |
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| fashion orientation |
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