IMI消费行为与生活形态年鉴 1998;1999，栏目：上卷>>第三篇 消费者日常生活形态>>三.消费信息接触情况>>2 上海消费者消费信息接触情况>>商品类>>3-10 样本、男性各年龄层、女性各年龄层对香波等洗涤用品的信息接触情况，共1页
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| 3-10样本、男性各年龄层、女性各年龄层对香波等洗涤用品的信息接触情况／Information
Contact about Shampoo＆Detergent by |
| the Whole Sample，Age and
Gender Groups |
| 注：本题为多选题，合计百分比超过100％(Multiple
answers) |
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人数Number |
不管买还是不买，想看看just have a look,without a definite purpose of buying or
not |
阅读有关的杂志和专门报道reading magazines
related＆special report |
相互口头传播信息communic ate information orally
among people |
经常看这种商品的广告often watch advertisem ents about such kinds of goods |
购买这种商品的新类型buy the latest type of such
kinds of goods |
过去在这种商品上花了不少钱used to spending much money on such kinds of goods |
今后愿意在这方面花钱willing to spend money on
such items in future |
不关注这方面的信息don't care about such items |
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| 样本Sample |
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| 男性Male |
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| 16～24岁Age |
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| 25～34岁Age |
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| 35～44岁Age |
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| 45～54岁Age |
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| 55～60岁Age |
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| 女性Female |
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| 16～24岁Age |
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| 25～34岁Age |
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| 35～44岁Age |
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| 45～54岁Age |
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| 55～60岁Age |
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