IMI消费行为与生活形态年鉴 2000，栏目：下卷>>第十四篇 饮食 购物场所>>一.百货公司/购物中心>>西安>>1-9 不同消费者层常去的百货公司/购物中心>>1-9-2 价格态度指标，共1页
CAJ格式文件下载 
PDF格式文件下载 
Excel格式文件下载
|
| 1-9-2价格态度指标／Price Attitude
Index |
| 注：本题为多选题，合计百分比超过100％(Multiple
answers) |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1st／percent |
2nd/percent |
3rd／percent |
| 样本Sample |
*** |
开元商厦 |
民生商厦 |
百盛 |
| |
|
Xi'an Kaiyuan Shopping Center |
Minsheng Shopping Center |
Parkson Shopping Center(22.7) |
| |
|
*** |
*** |
|
| 价格无关心指向 |
*** |
民生商厦 |
开元商厦 |
百盛 |
| indifferent orientation |
|
Minsheng Shopping Center(62.6) |
Xi'an Kaiyuan Shopping Center |
Parkson Shopping Center(27.0) |
| |
|
|
*** |
|
| 中间层medium |
*** |
开元商厦 |
民生商厦 |
百盛 |
| |
|
Xi'an Kaiyuan Shopping Center |
Minsheng Shopping Center(54.0) |
Parkson Shopping Center(19.2) |
| |
|
*** |
|
|
| 价格重视指向 |
*** |
开元商厦 |
民生商厦 |
百盛 |
| careful orientation |
|
Xi'an Kaiyuan Shopping Center |
Minsheng Shopping Center(50.9) |
Parkson Shopping Center(26.4) |
| |
|
*** |
|
|
|
|
|
|
|