IMI消费行为与生活形态年鉴 2000,栏目:下卷>>第十四篇 饮食 购物场所>>一.百货公司/购物中心>>重庆>>1-9 不同消费者层常去的百货公司/购物中心>>1-9-2 价格态度指标,共1页
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1-9-2价格态度指标/Price Attitude
Index |
注:本题为多选题,合计百分比超过100%(Multiple
answers) |
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人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
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Number |
1st/percent |
2nd/percent |
3rd/percent |
样本Sample |
*** |
重百 |
*** |
沙坪坝百货公司 |
|
|
Chongqiag Department Store |
|
Shapingba Department |
|
|
*** |
|
*** |
价格无关心指向 |
*** |
重百 |
百盛 |
沙坪坝百货公司 |
indifferent orientation |
|
Chongqiag Department Store(54.9) |
Parkson Shopping Center(14.6) |
Shapingba Department Store(12.2) |
中间层medium |
*** |
重百 |
*** |
富安百货 |
|
|
Chongqiag Department Store(62.8) |
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Mega Department Store(10.2) |
价格重视指向 |
*** |
重百 |
*** |
沙坪坝百货公司 |
careful orientation |
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Chongqiag Department Store(62.0) |
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Shapingba Department Store(10.4) |
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