IMI消费行为与生活形态年鉴 2000，栏目：上卷>>第四篇 媒介分析>>二.广播>>5 武汉消费者收听广播的情况>>2-13 不同消费者层收看广播节目的偏好，共1页
CAJ格式文件下载 
PDF格式文件下载 
Excel格式文件下载
|
| 2-13不同消费者层收看广播节目的偏好/Program
Preference by Market Segments |
| 2-13-1时尚流行指标/Fads Popular Index |
| 注：本题为多选题，合计百分比超过100％(Multiple
answers) |
| |
| |
人数Number |
国内新闻national news |
国际新闻international news |
天气预报weather forecast |
经济信息economic information report |
交通信息transportation report |
教育节目educational program |
热点话题评说hot topics |
外语教学foreign languages teaching |
广播剧radio play |
古典音乐欣赏classic music |
欧美流行音乐Europe＆America pop music |
港台流行音乐HK．Taiwan pop music |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
| |
国内流行音乐inland pop music |
戏曲节目traditional opera |
曲艺相声folk arts |
评书storytelling |
医疗保健medicare |
点播节目call-in
program |
少儿节目children's program |
体育节目sports |
有奖问答contest |
其他others |
| |
|
|
|
|
|
|
|
|
|
|
| 样本Sample |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
| 平实生活指向 |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
| simple living orientation |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 时尚流行指向 |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
*** |
| fashion orientation |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|