IMI消费行为与生活形态年鉴 2000,栏目:上卷>>第四篇 媒介分析>>二.广播>>3 广州消费者收听广播的情况>>2-12 不同消费者层收听广播频道的偏好,共1页
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2-12不同消费者层收听广播频道的偏好/Channel
Preference by Market Segments |
2-12-1时尚流行指标/Fads Popular Index |
注:本题为多选题,合计百分比超过100%(Multiple
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健康之声台Health Service Channel |
中央人民广播电台China National Radio(CNR) |
广东卫星广播(新闻台)Guangdong Satellite Broadcasting
Channel |
股市台Stock Channel |
英语台English Channel |
儿童台Children Channel |
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人数Number |
广东音乐台Guangdong Music Channel |
珠江经济台Zhujiang
Economy Channel |
城市之声台The Voice
of City Channel |
广州一台Guangzhou 1st Radio |
广州二台Guangzhou 2nd Radio |
佛山台Foshan Radio |
羊城交通台Yangcheng Traffic Channel |
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VOA |
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样本Sample |
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平实生活指向 |
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simple living orientation |
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时尚流行指向 |
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fashion orientation |
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