IMI消费行为与生活形态年鉴 2000，栏目：上卷>>第三篇 消费者日常生活形态>>六.社会 生活态度>>4 重庆消费者的社会 生活态度>>6-8 关于广告，共1页
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| 6-8关于广告//Advertising |
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均值Mean |
样本量N |
| 对自己关心的商品类别，会比较注意其广告 |
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| I pay attention to the
advertising of those categories that I care |
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| 我觉得做过电视广告的商品有亲切感 |
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| I feel dear to those products
which run TV commercials |
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| 我为了了解社会的流行、潮流而关心广告 |
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| I pay attention to
advertising to get to know the social fads and trends |
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| 广告中的信息对我做购物决定起了很大的作用 |
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| The massage in advertising is
very important factor in my buying decision |
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| 如果这个广告我不喜欢，我就不会购买其相关产品 |
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| If I don't like the
advertising，I will not buy the advertised oroducts |
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| 当电视出现广告时，我通常会换台 |
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| I often change channels when
commercials appear on the TV screen |
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| 真正的好产品不需要做广告Real
good products needn't run advertising |
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| 购买商品时还是以有广告的品牌比较可靠 |
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| When purchasing goods，those
advertised brands are more reliable |
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| 广告是可以信赖的Advertising
can be trusted |
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*** |
| 专家推荐的产品应该不会有错Authority-endorsed
products should be good |
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| 广告反映了时代的潮流Advertising
reflects social trends |
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