IMI消费行为与生活形态年鉴 2000，栏目：上卷>>第三篇 消费者日常生活形态>>六.社会 生活态度>>1 北京消费者的社会 生活态度>>6-8 关于广告，共1页
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| 6-8关于广告//Advertising |
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均值Mean |
样本量N |
| 对自己关心的商品类别，会比较注意其广告 |
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*** |
| I pay attention to the
advertising of those categories that I care |
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| 我觉得做过电视广告的商品有亲切感 |
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*** |
| I feel dear to those products
which run TV commercials |
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| 我为了了解社会的流行、潮流而关心广告 |
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*** |
| I pay attention to
advertising to get to know the social fads and trends |
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| 广告中的信息对我做购物决定起了很大的作用 |
*** |
*** |
| The massage in advertising is
very important factor in my buying decision |
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| 如果这个广告我不喜欢，我就不会购买其相关产品 |
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*** |
| If I don't like the
advertising，I will not buy the advertised oroducts |
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| 当电视出现广告时，我通常会换台 |
*** |
*** |
| I often change channels when
commercials appear on the TV screen |
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| 真正的好产品不需要做广告 |
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*** |
| Real good products needn't
run advertising |
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| 购买商品时还是以有广告的品牌比较可靠 |
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*** |
| When purchasing goods，those
advertised brands are more reliable |
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| 广告是可以信赖的 |
*** |
*** |
| Advertising
Can be trusted |
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| 专家推荐的产品应该不会有错 |
*** |
*** |
| Authority-endorsed
products should be good |
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| 广告反映了时代的潮流 |
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*** |
| Advertising reflects social
trends |
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