IMI消费行为与生活形态年鉴 2000，栏目：上卷>>第三篇 消费者日常生活形态>>三.消费信息接触情况>>2 上海消费者消费信息接触情况>>3-38 不同消费者层对运动健身的信息接触情况，共1页
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| 3-38不同消费者层对运动健身的信息接触情况/Information
Contact about Gym by Market Segments |
| 注：本题为多选题，合计百分比可能超过100％(Multiple
answers) |
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人数Number |
阅读有关的杂志和专门报道reading magazines related and
special reports |
相互口头传播信息communicate information orally among
people |
经常看这种服务的广告often watch advertise-ments about such
kind of service |
尝试这种服务的新类型try using the latest type of
such kinds of service |
过去在这种服务上花了不少钱used to spend much money on such kinds of service |
今后愿意在这方面花钱willing to spend money on such items in future |
不关注这方面的信息don't care about such items |
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| 样本Sample |
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| 平实生活指向 |
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| simple living orientation |
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| 时尚流行指向 |
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| fashion orientation |
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