IMI消费行为与生活形态年鉴 2001,栏目:第三篇 药品>>一、感冒药>>西安>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-2 样本、男性各收入层、女性各收入层的常用品牌或品种,共1页
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2-2样本、男性各收入层、女性各收入层的常用品牌或品种/The
Most Frequently Used Brands or Kinds by the Whole |
Sample,Income and Gender Groups |
注:在药品品牌调查中,消费者经常出现将药品的名称与品牌名称混淆的现象,特此声明。/In
our research on medicines,we find consumers often confused the |
names and the brands. |
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人数 |
第一品牌及百分比1st/percent |
第二品牌及百分比2nd/percent |
第三品牌及百分比3rd/percent |
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Number |
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样本Sample |
*** |
感冒通Ganmaotong(10.6) |
速效胶囊Suxiaojiaonang(9.2) |
速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(8.6) |
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强力维C银翘片Qiang Li VC(8.6) |
男性Male |
*** |
感冒通Ganmaotong(11.4) |
速效感冒胶囊 |
速效胶囊Suxiaojiaonang(9.8) |
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Su Xiao Gan Mao Jiao nang(10.1) |
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无收入no income |
*** |
感冒通Ganmaotong(19.6) |
速效胶囊Suxiaojiaonang(12.5) |
速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(8.9) |
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感康Gankang(8.9) |
500元以下 |
*** |
速效感冒胶囊 |
感冒通Ganmaotong(11.0) |
速效胶囊Suxiaojiaonang(7.3) |
below 500 yuan |
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Su Xiao Gan Mao Jiao nang(14.6) |
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强力维C银翘片Qiang Li VC(7.3) |
501~1000元yuan |
*** |
感冒通Ganmaotong(12.4) |
速效胶囊Suxiaojiaonang(11.1) |
速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(9.2) |
1001~1500元yuan |
*** |
*** |
速效感冒胶囊 |
速效胶囊Suxiaojiaonang(8.7) |
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Su Xiao Gan Mao Jiao nang(10.9) |
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1501~2000元yuan |
*** |
*** |
*** |
感冒通Ganmaotong(10.0) |
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速效胶囊Suxiaojiaonang(10.0) |
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强力维C银翘片Qiang Li VC(10.0) |
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幸福感康素Xingfu(10.0) |
2001~3000元yuan |
*** |
*** |
*** |
科福乐Pfizer(8.3) |
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力克舒Likeshu(8.3) |
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银翘解毒片Yinqiao(8.3) |
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感冒软胶囊 |
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Ganmaoruanjiaonang(8.3) |
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速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(8.3) |
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速效胶囊Suxiaojiaonang(8.3) |
3001~4000元yuan |
*** |
*** |
复方感冒片 |
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*** |
Fufangganmaopian(20.0) |
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4001~5000元yuan |
*** |
*** |
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强力维C银翘片Qiang Li VC(50.0) |
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5000元以上 |
*** |
*** |
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over 5000 yuan |
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