IMI消费行为与生活形态年鉴 2001,栏目:第三篇 药品>>一、感冒药>>西安>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-1 样本、男性各年龄层、女性各年龄层的常用品牌或品种,共1页
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2-1样本、男性各年龄层、女性各年龄层的常用品牌或品种 |
/The
Most Frequently Used Brands or Kinds by the Whole Sample,Age and Gender
Groups |
注:在药品品牌调查中,消费者经常出现将药品的名称与品牌名称混淆的现象,特此声明。/In
our research on medicines,we find consumers often confused the |
names and the brands. |
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人数 |
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Number |
第一品牌及百分比1st/percent |
第二品牌及百分比2nd/percent |
第三品牌及百分比3rd/percent |
样本Sample |
*** |
感冒通Ganmaotong(10.6) |
速效胶囊Suxiaojiaonang(9.1) |
速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(8.6) |
男性Male |
*** |
感冒通Ganmaotong(11.7) |
速效感冒胶囊 |
速效胶囊Suxiaojiaonang(9.8) |
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Su Xiao Gan Mao Jiao nang(10.1) |
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16~24岁Age |
*** |
感冒通Ganmaotong(13.7) |
*** |
速效感冒胶囊 |
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速效胶囊Suxiaojiaonang(11.0) |
Su Xiao Gan Mao Jiao nang(8.2) |
25~34岁Age |
*** |
感冒通Ganmaotong(13.9) |
*** |
感康Gankang(9.3) |
35~44岁Age |
*** |
速效感冒胶囊 |
*** |
强力维C银翘片Qiang Li VC(8.4) |
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Su Xiao Gan Mao Jia(13.1) |
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速效胶囊Suxiaojiaonang(8.4) |
45~54岁Age |
*** |
速效胶囊Suxiaojiaonang(17.0) |
感冒通Ganmaotong(15.1) |
速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(9.4) |
55~60岁Age |
*** |
速效胶囊Suxiaojiaonang(16.7) |
速效感冒胶囊 |
强力维C银翘片Qiang Li VC(8.3) |
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Su Xiao Gan Mao Jiao nang(11.1) |
感冒通Ganmaotong(8.3) |
女性Female |
*** |
强力维C银翘片Qiang Li VC(10.0) |
感冒通Ganmaotong(9.8) |
速效胶囊Suxiaojiaonang(8.4) |
16~24岁Age |
*** |
*** |
感冒通Ganmaotong(13.5) |
康必得 |
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Fufang An'fenpuxinpian(9.5) |
25~34岁Age |
*** |
速效胶囊Suxiaojiaonang(12.0) |
强力维C银翘片Qiang Li VC(11.2) |
速效感冒胶囊 |
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Su Xiao Gan Mao Jiao nang(8.0) |
35~44岁Age |
*** |
强力维C银翘片Qiang Li VC(12.7) |
感冒通Ganmaotong(9.7) |
速效胶囊Suxiaojiaonang(9.0) |
45~54岁Age |
*** |
感冒通Ganmaotong(12.8) |
*** |
康必得 |
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Fufang An'fenpuxinpian(10.3) |
55~60岁Age |
*** |
强力维C银翘片Qiang Li VC(15.0) |
速效胶囊Suxiaojiaonang(10.0) |
康必得 |
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速效感冒胶囊 |
银翘解毒片Yinqiao(10.0) |
Fufang An'fenpuxinpian(7.5) |
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Su Xiao Gan Mao Jiao nang(15.0) |
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