IMI消费行为与生活形态年鉴 2002-2003，栏目：第五篇 饮食 购物场所>>二 超市>>广州>>2 消费者分析>>2-2 选择超市的考虑因素，共1页
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| 2-2
选择超市的考虑因素／ Ranking of the Considerations of Choosing a Supermarket |
| 注：本题为多选题,合计百分比可能超过100％(Multiple
answers) |
| |
| 排名Ranking |
考虑因素Considerations |
人次Person-time |
百分比Percent |
| 1 |
价格适中 reasonable price |
*** |
*** |
| 2 |
交通便利convenient transportation |
*** |
*** |
| 3 |
质量可靠reliable quality |
*** |
*** |
| 4 |
商品种类齐全 wide range of choices |
*** |
*** |
| 5 |
就近close to reach |
*** |
*** |
| 6 |
服务态度好good service |
*** |
*** |
| 7 |
经常有促销活动promotion |
*** |
*** |
| 8 |
空间宽敞wide space |
*** |
*** |
| 9 |
退换商品方便easy replacement |
*** |
*** |
| 10 |
室内外装潢设计现代化modem decoration |
*** |
*** |
| 11 |
有大量进口商品 lots of imported goods |
*** |
*** |
| 12 |
可送货上门 goods deliver in |
*** |
*** |
| 12 |
大型商品保修reparation guarantee for
expensive items |
*** |
*** |
| 13 |
提供餐饮休息配套服务 providing dining &
rest service |
*** |
*** |
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