IMI消费行为与生活形态年鉴 2002-2003，栏目：第二篇 药品与营养保健品>>一、感冒药>>北京>>二、品牌分析>>2 不同消费者的常用品牌或品种>>2-1 样本、男性各年龄层、女性各年龄层的常用品牌或品种，共1页
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| 2-1样本男性各年龄层女性各年龄层的常用品牌或品种 |
|
| 注：在药品品牌调查中，消费者经常出现将药品的名称与品牌名称混淆的现象，特此声明。／In
our research on medicines，we find consumers often confused the |
| names and the brands． |
| |
| |
人数 |
第一品牌及百分比 |
第二品牌及百分比 |
第三品牌及百分比 |
| |
Number |
1 st／percent |
2nd／percent |
3rd／percent |
| 样本Sample |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(16.9) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(7.4) |
| |
|
*** |
|
|
| 男性Male |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(19.4) |
康泰克Contac(8.1) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 16～24岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(17.4) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(11.6) |
| |
|
*** |
|
|
| 25～34岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(21.4) |
康泰克Contac(9.8) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 35～44岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(11.5) |
白加黑White&Black(8.5) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 45～54岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(24.4) |
白加黑White&Black(8.9) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
康泰克Contac(8 9) |
| |
|
*** |
|
|
| 55～60岁Age |
*** |
感冒通Gan Mao Tong(33.3) |
同仁堂感冒清热冲剂 |
白加黑White&Black(6.1) |
| |
|
|
Tong Ren Tang Gan Mao Qing |
百服咛 |
| |
|
|
*** |
Shi Gui Bao Ri Ye Bai Fu Ning(6.1) |
| |
|
|
|
京花感冒清热冲剂 |
| |
|
|
|
Jing Hua Gan Mao Qing Re Chong |
| |
|
|
|
*** |
| |
|
|
|
康泰克Contac(6.1) |
| 女性Female |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.4) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(8.2) |
| |
|
*** |
|
|
| 16～24岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(17.3) |
白加黑White&Black(9.6) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
百服咛 |
| |
|
*** |
|
Shi Gui Bao Ri Ye Bai Fu Ning(9.6) |
| 25～34岁Age |
*** |
同仁堂感冒清热冲剂 |
百服咛 |
感冒通Gan Mao Tong(9 2) |
| |
|
Tong Ren Tang Gan Mao Qing |
Shi Gui Bao Ri Ye Bai Fu Ning(1 0.2) |
|
| |
|
*** |
|
|
| 35～44岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(14.5) |
百服咛 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Shi Gui Bao Ri Ye Bai Fu Ning(11.6) |
| |
|
*** |
|
|
| 45～54岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(20.9) |
康泰克Contac(8.1) |
| |
|
Tong Ren Tang Gan Mao Qing |
|
|
| |
|
*** |
|
|
| 55～60岁Age |
*** |
同仁堂感冒清热冲剂 |
感冒通Gan Mao Tong(9.5) |
柴胡口服液 |
| |
|
Tong Ren Tang Gan Mao Qing |
|
Chai Hu Kou Fu Ye(7.1) |
| |
|
*** |
|
VC强力银翘片 |
| |
|
|
|
VC Qiang Li Yin Qiao Pian(7.1) |
| |
|
|
|
同仁堂感冒软胶囊 |
| |
|
|
|
Tong Ren Tang Gan Mao Ruan Jiao |
| |
|
|
|
*** |
|
|
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|
|