IMI消费行为与生活形态年鉴 2000,栏目:上卷>>第四篇 媒介分析>>一.电视>>6 西安消费者收看电视的情况>>1-11 不同消费者层收看电视频道的偏好,共1页
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| 1-11不同消费者层收看电视频道的偏好/Channel
Preference by Market Segments |
| 1-11-1时尚流行指标/Fads Popular Index |
| 注:本题为多选题,合计百分比超过100%(Multiple
answers) |
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中央5台CCTV-5 |
凤凰卫视Phoenix Channel |
西安有线合台Xi'an Cable General Channel |
中央8台CCTV-8 |
陕西1台Shaanxi TV 1 |
西安1台Xi'an TV 1 |
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人数Number |
中央1台CCTV-1 |
西安2台Xi'an TV 2 |
中央6台CCTV-6 |
西安有线影视台Xi'an Cable Movies Channel |
陕西有线影视台Shaanxi Cable Movies Channel |
中央2台CCTV-2 |
西安有线生活台Xi'an
Cable Life Channel |
山东卫视Shandong Satellite |
陕西2台Shaanxi TV 2 |
西安有线体育台Xi'an
Cable Sports Channel |
湖南卫视Hunan Satellite |
中央3台CCTV-3 |
陕西有线娱乐台Shaanxi
Cable Entertainment Channel |
河南卫视Henan Satellite |
陕西有线体育台Shaanxi
Cable Sports Channel |
陕西卫视Shaanxi Satellite |
陕西3台Shaanxi TV 3 |
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| 样本Sample |
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| 平实生活指向simple |
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| living orientation |
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| 时尚流行指向 |
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| fashion orientation |
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