IMI消费行为与生活形态年鉴 2000，栏目：上卷>>第三篇 消费者日常生活形态>>六.社会 生活态度>>1 北京消费者的社会 生活态度>>6-2 时尚与流行，共1页
CAJ格式文件下载 
PDF格式文件下载 
Excel格式文件下载
|
| 6-2时尚与流行//Fashion/Style/Preference
for Foreign Product |
| |
| |
均值Mean |
样本量N |
| 我希望过流行、时髦、休闲的生活 |
*** |
*** |
| I desired to live a
modem，fashionable and casual life |
|
|
| 我很注意流行的趋势 |
*** |
*** |
| I care for fads |
|
|
| 我向往欧美等先进国家的生活方式 |
*** |
*** |
| I appreciate the life style of
the developed western countries such as USA |
|
|
| 我很注意自己的外表修饰 |
*** |
*** |
| I do mind my appearance and
dressing |
|
|
| 我时常尝试新的发型 |
*** |
*** |
| I often try new hairstyle |
|
|
| 我的服饰和装扮多年来基本上没有多大改变 |
*** |
*** |
| I tend to keep my dressing
style for years almost without any change |
|
|
| 吸引异性的注目是我很喜欢的感觉 |
*** |
*** |
| I feel good to attract the
attention of the opposite gender |
|
|
| 流行与实用之间我比较看重流行 |
*** |
*** |
| I care more about fads between
fashion and usage |
|
|
| 我觉得自己的品味与众不同 |
*** |
*** |
| I think my taste is unique |
|
|
| 当我使用外国产品时心理多少会有满足感 |
*** |
*** |
| I feel somewhat satisfied when
I use imported products |
|
|
| 我偏好西方的艺术文化 |
*** |
*** |
| I prefer western arts and
culture |
|
|
| 在别人眼里我是个时髦的人 |
*** |
*** |
| I am regarded a fashionable
person by others |
|
|
| 我刻意打扮是为了发挥自己的个性 |
*** |
*** |
| I dress up on purpose to show
my personality |
|
|
| 我希望过非常浪漫的生活 |
*** |
*** |
| I hope to live a very romantic
life |
|
|
|
|
|