IMI消费行为与生活形态年鉴 2001，栏目：第二篇 饮料>>一、碳酸饮料/汽水>>重庆>>三、消费者分析>>1 选择该类商品的考虑因素，共1页
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| 三、消费者分析／Consumers Analysis |
| 1选择该类商品的考虑因素/Rankjng
of the Considerations in Purchasing |
| 注：本题为多选题，合计百分比可能超过100％(Multiple
answers) |
| |
| 排名Ranking |
考虑因素Considerations |
人次Person-time |
百分比Percent |
| 1 |
口味好pleasant taste |
*** |
*** |
| 2 |
有名的牌子famous brand |
*** |
*** |
| 3 |
价格适中reasonable price |
*** |
*** |
| 4 |
购买方便easy to buy |
*** |
*** |
| 5 |
生产日期date of producing |
*** |
*** |
| 6 |
广告影响influence of advertising |
*** |
*** |
| 7 |
只是由于习惯out of habit |
*** |
*** |
| 8 |
包装吸引人appealing package |
*** |
*** |
| 9 |
有优惠条件with preferential terms |
*** |
*** |
| 10 |
朋友推荐introduction of friends |
*** |
*** |
| 10 |
单位发的offered by the working unit |
*** |
*** |
| 11 |
售货员介绍introduced by the shop
assistants |
*** |
*** |
| 12 |
别人送的given by other people |
*** |
*** |
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| n：673 |
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